HOT/NOT in 2020
In one month. Out the next. Trends are fleeting, but what’s currently expected to be hot…and not…in early 2020? To help, we take a glance at three key areas: fashion, social media, and small business. That being said, the tide will turn as the new year progresses, so stay tuned as we work to keep on top of what’s new and not throughout 2020.
Tip: If you want to keep your millennial employees engaged, adapt your communications efforts to their mobile-first level.
15xStories grew 15 times faster than news feeds on social media
FASHION
| HOT | NOT |
| Woven looks | See-through (PVC) |
| Anklets | Letter Necklaces |
| Whites, beige, cream | Logos everywhere |
| Pearl | Shell |
| Layers/tiers | Leopard print |
(Source: Elle)
SOCIAL MEDIA
| HOT | NOT SO HOT |
| Multiple platforms | One platform only |
| Instagram/FB | Other platforms |
| Video | Photos only |
| Facebook mobile | Everything else |
| Influencer marketing | Fake stats, reviews, etc |
| User reviews | Self-promotion |
| Stories | News feed |
SMALL BUSINESS
| IN | OUT |
| Customer journey | Touchpoints |
| Employee happiness | Just a job |
| Diversity in leadership | All in the family |
| Personalized everything | One size fits all |
| Mobile communications | Email-only communication |
| Listen | Tell |
What trends are you embracing or at least adapting to for 2020? Tell us and share in the conversation on Facebook here.
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Erinn Morgan
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