Explaining the New AR… 
Glacier Expression Conquers Consumer Concerns
How many times have you heard this?
“My AR lenses smudge too much.”
“I don’t like its color on my lenses.”
“They scratch too easily.”
Thanks to Shamir, all that is in the past. With Shamir’s innovative Glacier Expression anti-reflective formula, you’ll be getting compliments instead of complaints.
Problems > Solutions
Glacier Expression wearers look, see, and feel better.
Tip: Glacier Expression lowers background visual noise and increases the SNR, which indicates how clearly you can see versus the visual noise around you.
Here are some of the ways Shamir’s new cutting-edge, reflection-reducing formula addresses both common consumer concerns and ECPs’ issues about the “old” AR.
ISSUE: Visual clarity
ANSWER: 98% of ECPs who tested Glacier Expression were satisfied with the clarity and would recommend it to customers.
ISSUE: Reflections
ANSWER: Compared to a standard premium AR coating, Glacier Expression reduces reflections by up to 70%.
ISSUE: Materials
ANSWER: Glacier Expression will initially be launched in 1.50 Plastic, 1.53 Trivex, and 1.59 Polycarbonate. Additional materials will be available within the coming months.
ISSUE: Availability
ANSWER: Glacier Expression will be available through Shamir’s lab-to-lab program. You can find the labs fulfilling Expressions Rx at shamir.com/us/lenses_and_more/lab-locator-2.
ISSUE: Visual Noise
ANSWER: The Signal-to-Noise Ratio (SNR) analysis detects the different influence of all wavelengths that reach the eye according to the sensitivity and the effect on performance. Glacier Expression lowers background visual noise and increases the SNR, which indicates how clearly you can see versus the visual noise around you.
Don’t just take our word for it. Contact your participating lab and help your patients experience the difference Glacier Expression will make.
Have you tried Glacier Expression? Tell us about it and share in the conversation on Facebook here.
Erinn Morgan
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