Peer-to-Peer Champions Focus on 2023
Shamir’s TheVitaminSEE blog is fortunate to have assembled a terrific team of ECPs who, as Peer-to-Peer Champions, agree to share their expertise on a regular basis. To end the year, three of them share some of their practice priorities for 2023.
PLANS + PRODUCTION
Laura Miller, O.D., owner of Northwest Hills Eye Care in Austin, TX, says she will “be focusing on two different things.
“One of them is beginning to phase out several of the low-reimbursing vision plans. I want to work smarter and not harder this year. Vision plans are making things harder and for less reimbursement.
“The second thing we’ll be working on is increasing production per doctor. I have a new doctor in the practice, and she is now continually booked. Since we are over the hump of getting her schedule filled, the next step is to increase production per patient.
“Getting rid of some of the low-reimbursing insurance companies will help on both fronts!”
TEAM BUILDING
Rob Szeliga, O.D., owner of Spring Hill Eyecare in Spring Hill, TN, says it will be all about building the team.
“We have a great core of very hard-working, dedicated employees, but we could use a few more. We value employees who think like an owner, meaning they think about what is best for the practice. And, what’s best for the patient is what is best for the practice.
“We’ve just had a hard time finding a few more people to add to our team who share our same work ethic and values. We usually prefer to hire someone with a great personality who has both the willingness AND ability to learn quickly versus someone who just has prior experience.
“We recently hired two people who each had over 8 years of experience. We made these hires because we thought their experience would outweigh the reservations we had during the interview process, and because needed the help. However, neither new hire made it to the end of their first week.
“Our strong team has worked extra hard so that we may ‘Hire slow, fire fast.’”
SPECIALTY AREAS
David Holler, O.D., a founding partner in Clarity Vision, with six locations in North Carolina and Virginia, says the focus will be on developing specialty areas of the practice.
“We will be expanding our myopia management program with more offerings and adding more value to the program. Also, we hope to add a dry eye clinic to keep up with the ever-increasing demands of our patients.
“Doing very good specialty programs takes a lot of time to put protocols in place and back up those protocols with training. Then there is internal and external marketing. Our patients deserve it, so we will commit a lot of time to those programs in 2023.”
Erinn Morgan
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