Business Strategies

Smart + focused ideas to boost your business.

Time to Techorate!

Why? Because bringing more consumer-facing technology to the customer experience is a top trend in 2018. It’s part advanced capabilities…positioning you as a high-tech practice. And,… more

In-store Strategies

With online looming ever larger, upgrading the in-store experience isn’t an option. It’s a necessity. On the plus side, there’s a solid payoff for doing so.… more

IQ or EQ?

Experts find that when it comes to customer and patient care, as well as internal management, your emotional quotient is actually more important than your intelligence… more

Neither Rain Nor Sleet…

Mail carriers may come out in all sorts of weather, but patients…not so much. While forecasts aren’t always accurate, tying promotions and staffing to the season’s… more

That’s A Wrap!

Video is hot. And, Shamir is definitely on-trend with its new patient video, ReCreating Perfect Vision. It’s engaging and entertaining, and delivers its vision and lifestyle… more

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