Business Strategies

Smart + focused ideas to boost your business.

IQ or EQ?

Experts find that when it comes to customer and patient care, as well as internal management, your emotional quotient is actually more important than your intelligence… more

Neither Rain Nor Sleet…

Mail carriers may come out in all sorts of weather, but patients…not so much. While forecasts aren’t always accurate, tying promotions and staffing to the season’s… more

That’s A Wrap!

Video is hot. And, Shamir is definitely on-trend with its new patient video, ReCreating Perfect Vision. It’s engaging and entertaining, and delivers its vision and lifestyle… more

NEED-TO-KNOW BUSINESS TRENDS

From small business to pure retail, knowing the trends will help keep you ahead of the curve in the new year. That’s why we reached out… more

What Sells and What Repels in Marketing?

Sell or repel? When Weird Al Yankovic sang “Word Crimes,” he didn’t have optical advertising and marketing in mind. But we do! Let’s face it. We… more

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