Business Strategies

Smart + focused ideas to boost your business.

Teens…How Gen Z Buys

Gen Z is your new and next patient. These young people, the oldest of whom is now 23, are also retail’s newest consumer. Tip: Gen Z… more

Selling Premium Product with Managed Care

I’m Brian Abert, O.D., and I founded Thornton, CO-based Vista Eye Care in 2010. Selling premium product in a managed care environment can be challenging, so… more

How Lens Menus Help

I’m Rob Szeliga, O.D., and I’m a big proponent of ophthalmic lens menus. In 2005, I founded Spring Hill Eyecare in Spring Hill, TN, where I… more

Staff Training Strategies

I’m Mario Gutierrez, O.D, F.A.A.O, and I founded the San Antonio Vision Source Network in 1991. Besides practicing 40 hours a week at Vision Source Alamo… more

Media Savvy…10 Ways to Get the Most Out of Social Media

From tried and true to new and novel, here are sure-fire tips to help you get your local media to take notice and spread the word.… more