Business Strategies

Smart + focused ideas to boost your business.

Moment to Movement

There’s no better year than 2020 for The American Optometric Association to launch a multi-pronged public awareness campaign called #2020EyeExam. Tip: Go to aoa.org/2020 to locate… more

Identify Theft… too close to home

There’s good news. And, there’s bad news. The good? The 2019 Identity Fraud Study reported the number of people who became identity fraud victims dropped from… more

Teens…How Gen Z Buys

Gen Z is your new and next patient. These young people, the oldest of whom is now 23, are also retail’s newest consumer. Tip: Gen Z… more

Selling Premium Product with Managed Care

I’m Brian Abert, O.D., and I founded Thornton, CO-based Vista Eye Care in 2010. Selling premium product in a managed care environment can be challenging, so… more

How Lens Menus Help

I’m Rob Szeliga, O.D., and I’m a big proponent of ophthalmic lens menus. In 2005, I founded Spring Hill Eyecare in Spring Hill, TN, where I… more