Business Strategies

Smart + focused ideas to boost your business.

What Sells and What Repels in Marketing?

Sell or repel? When Weird Al Yankovic sang “Word Crimes,” he didn’t have optical advertising and marketing in mind. But we do! Let’s face it. We… more

Extending the Experience

Everybody puts their money into communicating with consumers prior to the sale. That’s what advertising and marketing are all about. Equally important, however, is keeping it… more

Go Psycho!

The benefits of psychographics over demographics. They’re both important. However, if you’re like most small businesses, you don’t bring psychographics into play as often as you… more

Where to Post What…and When

Did you know that people tend to be happy on Fridays, so posts should be upbeat? Or that the best time for retweets is around 5… more

ROR…The New ROI

You know all about return on investment (ROI). But what about your return on relationship (ROR)? The latter is gaining a lot of attention, especially when… more

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