Business Strategies

Smart + focused ideas to boost your business.

Social Media Marketing: 10 Numbers to Know

Whether you have a social media marketing strategy in place or you’re just embarking into the social arena, information on consumers’ social media usage can help… more

Business Strategies: Should You Use Yelp for Business?

Launched over 10 years ago, Yelp was designed to help consumers find quality local businesses via user-generated reviews. In the first quarter of 2015, Yelp.com had… more

Business Strategies: Is Your Business Targeted for Retail Theft?

The incidence of retail theft and organized retail crime (ORC) is growing throughout the country—but especially in the eyewear world, where a recent rash of break-ins… more

create a twitter page

Social Media 101: How to Create a Twitter Page

Should you Twitter? Today, a full 23% of online users use Twitter. While this number is definitely lower than the 71% of online users that use… more

3 Scripts to Help Move Patients to Freeform Single-Vision Lenses

Why should you recommend freeform single-vision lenses versus conventional single-vision lenses to your patients? In addition to a host of tangible benefits, eyecare professionals say that… more