Smart + focused ideas to boost your business.
Launched over 10 years ago, Yelp was designed to help consumers find quality local businesses via user-generated reviews. In the first quarter of 2015, Yelp.com had… more
The incidence of retail theft and organized retail crime (ORC) is growing throughout the country—but especially in the eyewear world, where a recent rash of break-ins… more
Why should you recommend freeform single-vision lenses versus conventional single-vision lenses to your patients? In addition to a host of tangible benefits, eyecare professionals say that… more