Business Strategies

Smart + focused ideas to boost your business.

3 Ways to Present Freeform Lenses to Patients

Because they deliver the very best, most advanced vision today, high-tech Freeform™ lenses offer your patients a stellar experience—one that will keep them coming back. Freeform lenses… more


Sunwear: More than a Fashion Accessory?

One of the simplest ways to help your patients maintain healthy vision is to offer them UV protection. According to The Vision Council Report, Protection for… more

Social Media Marketing: 10 Numbers to Know

Whether you have a social media marketing strategy in place or you’re just embarking into the social arena, information on consumers’ social media usage can help… more

Business Strategies: Should You Use Yelp for Business?

Launched over 10 years ago, Yelp was designed to help consumers find quality local businesses via user-generated reviews. In the first quarter of 2015, had… more

Business Strategies: Is Your Business Targeted for Retail Theft?

The incidence of retail theft and organized retail crime (ORC) is growing throughout the country—but especially in the eyewear world, where a recent rash of break-ins… more