Smart + focused ideas to boost your business.
Why should you recommend freeform single-vision lenses versus conventional single-vision lenses to your patients? In addition to a host of tangible benefits, eyecare professionals say that… more
Ready to join the social scene but unsure where to get started? One of the most effective ways to launch social media marketing for your business… more
Sales of premium progressive lenses are booming. And, it’s no wonder, with the Baby Boomer generation moving quickly into their 50s, 60s, and even 70s. In… more