Business Strategies

Smart + focused ideas to boost your business.

Creating Online Jazz

Last week, it was Black Friday. This weekend was Small Business Saturday. And this week it was Cyber Monday. And, in China, annual Singles Day in… more


Tech research giant Gartner Inc. discloses top information technology trends and offers tips for managing the customer experience in a technology-driven universe. According to David Cearley,… more

UV Exposure: What Staff and Patients Need to Know

A new infographic from The Vision Council details common misconceptions among consumers about the importance of sunwear and how excessive UV exposure can damage their eyes. Tip:… more

Cyber Security: Nine things you need to understand about new smart chips, credit card security, and how to avoid scams

October is National Cyber Security Awareness Month. Here we address some of what you should know about the new smart-chip systems credit cards are converting to… more

Customer Care: How good service pays off and poor service costs you big-time

Here’s a look at statistics posted throughout 2015 about consumer loyalty from three different vantage points. As an eyecare professional, it’s important to understand all three—how… more