Business Strategies

Smart + focused ideas to boost your business.

Social Media Strategies: 5 New Platforms and 4 Savvy Shortcuts

With new platforms launching at an increasingly rapid rate, it’s tough to stay on top of what’s new and balance that with what already works for… more

5 New Customer Service Strategies

Difficult to straddle that patient/customer fence? To help, we offer five forward-thinking customer service strategies for this year and beyond. Tip: Remember that every company is… more

Visual Merchandising 101

Tough to merchandise when your focus is on patient and customer care? Here we get back to basics with five simple visual merchandising tips to create displays… more

Selling Protection, Not Sunwear

In a Harris Poll conducted on behalf of The Vision Council, nearly 70% of those surveyed view sunglasses as a fashion accessory. Tip: The sunwear conversation… more

3 Ways to Present Freeform Lenses to Patients

Because they deliver the very best, most advanced vision today, high-tech Freeform™ lenses offer your patients a stellar experience—one that will keep them coming back. Freeform lenses… more