Business Strategies

Smart + focused ideas to boost your business.

Events… Planning for Success

How many special events do you hold? If the answer is less than one a quarter, it’s time to rethink that part of your marketing program.… more

What’s in a Word? How to Choose the Best Keywords

What’s in a word? A lot, when you’re talking about keywords and search engine optimization. It is, in fact, a subject that confuses and confounds almost… more

Color Me… Expert Advice From a Visual Merchandising Guru

Visual merchandising isn’t something most ECPs understand. It’s definitely not anything you learn in school. To help shed some light on sound strategies for using color… more

Marketing by Generation

Each generation is different. Whether it’s the way they shop, where they source information, or what drives them and what doesn’t, one thing is for sure.… more

Visual Merchandising: What’s Trending for 2017

When it comes to visual merchandising, some looks are evergreen. Most are not. Here are nine not-to-be-missed trends for next year, plus ways to integrate them… more