Business Strategies

Smart + focused ideas to boost your business.

Why You Need a Policy on Harassment

You may be a small business. Maybe even with just one or two employees. No matter your size, you need to clarify, circulate, and post principal… more

Business Development Strategies

I’m Eric Kaufman, practice manager for Insight Vision Care in Sugarcreek, Ohio, where my dad is the primary owner. We’ve been in practice for 40 years.… more

Matching Lens Designs to Patient Needs

I am in private practice in College Station, TX. At Eye Trends, we believe tailoring the lens design to patient needs is critical. The ability to… more

Social Media Marketing

Social Media: Six Savvy Marketing Strategies

Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more

Sustainability

Going green has been a hot topic for well over a decade. Even now, it can still seem like a daunting task for smaller businesses. Plus,… more