Business Strategies

Smart + focused ideas to boost your business.

Matching Lens Designs to Patient Needs

I am in private practice in College Station, TX. At Eye Trends, we believe tailoring the lens design to patient needs is critical. The ability to… more

Social Media Marketing

Social Media: Six Savvy Marketing Strategies

Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more

Sustainability

Going green has been a hot topic for well over a decade. Even now, it can still seem like a daunting task for smaller businesses. Plus,… more

Video Views and You

2018. “It’s a full-on video revolution year for marketers,” reports Dreamgrow research. Another video analyst, Wyzowl, finds that 63% of businesses now use video content marketing.… more

Professional Advice … How to Be a Better Buyer

DEVELOPING BUYING SKILLS √ DUALITY. “Buying dictates you be both analytical and creative. One is always stronger, but it is key to spend time building the… more