Business Strategies

Smart + focused ideas to boost your business.

ROR…The New ROI

You know all about return on investment (ROI). But what about your return on relationship (ROR)? The latter is gaining a lot of attention, especially when… more

Events… Planning for Success

How many special events do you hold? If the answer is less than one a quarter, it’s time to rethink that part of your marketing program.… more

What’s in a Word? How to Choose the Best Keywords

What’s in a word? A lot, when you’re talking about keywords and search engine optimization. It is, in fact, a subject that confuses and confounds almost… more

Color Me… Expert Advice From a Visual Merchandising Guru

Visual merchandising isn’t something most ECPs understand. It’s definitely not anything you learn in school. To help shed some light on sound strategies for using color… more

Marketing by Generation

Each generation is different. Whether it’s the way they shop, where they source information, or what drives them and what doesn’t, one thing is for sure.… more