Smart + focused ideas to boost your business.

Reel ‘Em In

Video educates, entertains, and—oh yes—sells. Shamir agrees and has added several videos for viewing on YouTube over the past few months. The mix of messages, each… more

Small Business 2023

Looking ahead to next year, there are a lot of question marks. Will the U.S descend into a full-blown recession? Will the bottom fall out of… more

Ringing the Register

What a year! Inflation has risen to its highest rate since 1982. According to The Vision Council, consumers paid a bit over 6% more for eyewear… more

The New Consumer in 2022

According to consumer priorities research conducted late last summer by AlixPartners, 44% of consumers say their purchasing habits, patterns, and motivations have changed for good since… more

8 Winter Eye Health Factoids

Increasing numbers of consumers understand that they should wear sunglasses outdoors on a bright sunny day. Many even know something about blue light and summertime reflections.… more