Smart + focused ideas to boost your business.

Job Interviews

What you can and cannot ask prospective candidates First and foremost, don’t ever ask about religion, gender, or race. If you do, you could end up… more

Moment to Movement

There’s no better year than 2020 for The American Optometric Association to launch a multi-pronged public awareness campaign called #2020EyeExam. Tip: Go to to locate… more

Identify Theft… too close to home

There’s good news. And, there’s bad news. The good? The 2019 Identity Fraud Study reported the number of people who became identity fraud victims dropped from… more

Teens…How Gen Z Buys

Gen Z is your new and next patient. These young people, the oldest of whom is now 23, are also retail’s newest consumer. Tip: Gen Z… more

Selling Premium Product with Managed Care

I’m Brian Abert, O.D., and I founded Thornton, CO-based Vista Eye Care in 2010. Selling premium product in a managed care environment can be challenging, so… more