Content
Smart + focused ideas to boost your business.
Moment to Movement
There’s no better year than 2020 for The American Optometric Association to launch a multi-pronged public awareness campaign called #2020EyeExam. Tip: Go to aoa.org/2020 to locate… more
Identify Theft… too close to home
There’s good news. And, there’s bad news. The good? The 2019 Identity Fraud Study reported the number of people who became identity fraud victims dropped from… more
Teens…How Gen Z Buys
Gen Z is your new and next patient. These young people, the oldest of whom is now 23, are also retail’s newest consumer. Tip: Gen Z… more
Selling Premium Product with Managed Care
I’m Brian Abert, O.D., and I founded Thornton, CO-based Vista Eye Care in 2010. Selling premium product in a managed care environment can be challenging, so… more
How Lens Menus Help
I’m Rob Szeliga, O.D., and I’m a big proponent of ophthalmic lens menus. In 2005, I founded Spring Hill Eyecare in Spring Hill, TN, where I… more
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