Customer Service

It’s Showtime!

After a three-year hiatus, Vision Expo East is back in New York. Great exhibitors. Terrific education. And, a lot of fun, too. The dates? March 31… more

Shamir…By the Numbers

The best never rest. And these stats—on everything from consumer research to artificial intelligence–prove that Shamir never, ever does. That’s because its focus never wavers from… more

COVID and Increased Screen Time

With COVID again beginning to force more closures, now is an important time to review how online learning and heavy device or computer usage can impact… more

You’ve Come a Long Way, Baby

Remember when the conversation about AR was all about minimizing reflections in the office? To paraphrase one of the most popular advertising slogans ever, you have… more

HANDS-ON…with patients and your practice

My name is Monica Larimore and I was born into optical. Literally. My parents started Crossroads Optical, one of the first optical stores in Boulder, CO,… more