Patient Education

Defining Disorders

Explaining vision correction to patients can be tricky. It’s easy to say too much and lose them in the process. It’s equally problematic to oversimplify and… more

Kids’ Eye Health

It’s back-to-school season, and several optical organizations have stats and strategies for ECPs. Here are just some of them that you can share with your own… more

Prevent Blindness & the UV Message

Prevent Blindness has designated May as UV Awareness month. It’s a great opportunity to deliver that message to patients in your own practice, and the Chicago-based… more

Sunny Side Up 

Spring means sunnier, warmer days. The good news? Many consumers understand more about the importance of wearing quality sunwear than they did even a few years… more

Addressing Your Patient’s Visual Age

Visual Age™ refers to the physiological age of the eye. That is, the individual’s required add power. It is usually and erroneously correlated to the patient’s… more