Merchandising Tips

Intelligent ideas for the right assortment + display techniques.

Wrap It Up!

It’s time to remind consumers that eyewear and accessories make great gifts. Here are several ways to package, promote, and position products as gifts during the… more

What Sells and What Repels in Marketing?

Sell or repel? When Weird Al Yankovic sang “Word Crimes,” he didn’t have optical advertising and marketing in mind. But we do! Let’s face it. We… more

Brick + Click

Whether big or small, retail businesses are increasingly adding an online presence to their mix. The biggest reason? Millennials. Most of them have never known life… more

Color Me: 10 cool colors for spring

The most popular colors for Spring 2017 are bright, fun, and cheerful. To help make sure you feature that mix in your location, here are The… more

Visual Merchandising: Frame Board Basics

Every location has them, and they’re one of the biggest merchandising challenges there is. Regardless, research backs up the importance of making sure those frame boards… more