Merchandising Tips

Intelligent ideas for the right assortment + display techniques.

Preventing Internal Theft

Sunglasses and frames are easy for dishonest employees to sell. To make sure your product doesn’t end up online or your money in someone else’s pocket,… more

In-store Strategies

With online looming ever larger, upgrading the in-store experience isn’t an option. It’s a necessity. On the plus side, there’s a solid payoff for doing so.… more

Lenses & Trunk Shows

Everybody thinks frames and designer names when trunk shows are mentioned. The fact is that the same format works really well for spectacle lenses, too. Here’s… more

Wrap It Up!

It’s time to remind consumers that eyewear and accessories make great gifts. Here are several ways to package, promote, and position products as gifts during the… more

What Sells and What Repels in Marketing?

Sell or repel? When Weird Al Yankovic sang “Word Crimes,” he didn’t have optical advertising and marketing in mind. But we do! Let’s face it. We… more