Merchandising Tips
Intelligent ideas for the right assortment + display techniques.
In-store Strategies
With online looming ever larger, upgrading the in-store experience isn’t an option. It’s a necessity. On the plus side, there’s a solid payoff for doing so.… more
Lenses & Trunk Shows
Everybody thinks frames and designer names when trunk shows are mentioned. The fact is that the same format works really well for spectacle lenses, too. Here’s… more
Wrap It Up!
It’s time to remind consumers that eyewear and accessories make great gifts. Here are several ways to package, promote, and position products as gifts during the… more
What Sells and What Repels in Marketing?
Sell or repel? When Weird Al Yankovic sang “Word Crimes,” he didn’t have optical advertising and marketing in mind. But we do! Let’s face it. We… more
Brick + Click
Whether big or small, retail businesses are increasingly adding an online presence to their mix. The biggest reason? Millennials. Most of them have never known life… more
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Autograph Intelligence...3 New Technologies
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Business Strategies: Is Your Business Targeted for Retail Theft?
