Merchandising Tips

Intelligent ideas for the right assortment + display techniques.

It’s time for Red, White, and Blue Merchandising!

How can you celebrate the 4th, and use the occasion to show your patriotism, have some fun, and build your business? Here are some great and… more

10 Ways to Sell More Sunwear

  National Sunglasses Day is June 27. This makes it a perfect time to stress the importance of sunwear in your practice and on your website.… more

10 Online Selling Strategies

Online can complement in-store, for sure. Here we feature 10 ways to sell online without selling out, plus tips on how to balance brick with click.… more

WINNING WINDOWS: Tips for drawing in business

According to research conducted by Kaunas University, window displays have more impact than any other visual element when it comes to purchases. In fact, reports Visual… more

How to prep for fall and winter fashion trends

While optical doesn’t fast forward into the next season the way the fashion world does (they’re well into 2017), you definitely need to be planning for… more