Merchandising Tips
Intelligent ideas for the right assortment + display techniques.
What Sells and What Repels in Marketing?
Sell or repel? When Weird Al Yankovic sang “Word Crimes,” he didn’t have optical advertising and marketing in mind. But we do! Let’s face it. We… more
Brick + Click
Whether big or small, retail businesses are increasingly adding an online presence to their mix. The biggest reason? Millennials. Most of them have never known life… more
Color Me: 10 cool colors for spring
The most popular colors for Spring 2017 are bright, fun, and cheerful. To help make sure you feature that mix in your location, here are The… more
Visual Merchandising: Frame Board Basics
Every location has them, and they’re one of the biggest merchandising challenges there is. Regardless, research backs up the importance of making sure those frame boards… more
It’s time for Red, White, and Blue Merchandising!
How can you celebrate the 4th, and use the occasion to show your patriotism, have some fun, and build your business? Here are some great and… more
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June Sunwear Messaging
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Tech Talk: What ECPs say about blue light
