Merchandising Tips
Intelligent ideas for the right assortment + display techniques.
10 Ways to Sell More Sunwear
National Sunglasses Day is June 27. This makes it a perfect time to stress the importance of sunwear in your practice and on your website.… more
10 Online Selling Strategies
Online can complement in-store, for sure. Here we feature 10 ways to sell online without selling out, plus tips on how to balance brick with click.… more
WINNING WINDOWS: Tips for drawing in business
According to research conducted by Kaunas University, window displays have more impact than any other visual element when it comes to purchases. In fact, reports Visual… more
How to prep for fall and winter fashion trends
While optical doesn’t fast forward into the next season the way the fashion world does (they’re well into 2017), you definitely need to be planning for… more
This just in: Global trends on retail merchandising
Want to know the latest trends in visual merchandising? Tip: “Make the entire mannequin the focus, not just the clothes or accessories. The next-generation consumers want to… more
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Cataracts: Helping patients get the message
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“How Dry I Am”
