Merchandising Tips

Intelligent ideas for the right assortment + display techniques.

What’s Hot in Store Design? Store Design Trends Around the Globe

Take a fresh look at your location’s design and how it is tied into all channels of communication you use—print, social media, etc. Tip: “Copper touches… more

Visual Merchandising 101

Tough to merchandise when your focus is on patient and customer care? Here we get back to basics with five simple visual merchandising tips to create displays… more

Merchandising: 3 Fresh Tips for Creative Window Displays

Do you have window display drama? Not to worry—this high-visibility display area gives many eyecare professionals fits. Get an inside line on successful window displays with… more

merchandising lenses

Merchandising: 3 Creative Ways to Display Lenses

Do you display your range of available lens options? While most eyecare professionals have hundreds of eyeglass frames expertly merchandised in their business, far fewer display… more

6 Fresh Tips for Frame Merchandising

Need a visual boost in your optical dispensary? Read on for 6 new and unique, sales-enhancing ideas for successfully displaying your frame assortment. Tip: Be sure… more