Peer to Peer

Insight from your peers.

Peer-to-Peer Champions on Marketing to Seniors

The senior market is exploding. And that won’t change any time soon. By 2030, 1 in every 5 Americans will be over 65. Just five years… more

Peer-to-Peer Champions on New Presbyopes

How do you handle the new presbyope who’s never worn anything but sunglasses before? To learn more about emmetropes turned presbyopes, we touched base with two… more

Peer-to-Peer Champions Talk AR

What’s your capture rate on AR, and how do you position it? To get answers to these questions from some of your peers, we reached out… more

The Handoff

Do you discuss lens options in the chair? If so, how do you transfer that information to the dispensary? To learn more about how a lens… more

Tech Talk with Peer-to-Peer Champions

How do you keep staff up to date with new technologies and spectacle lens introductions? That’s what we asked two Shamir Peer-to-Peer Champions—Laura Miller, O.D., at… more