Social Media

Facebook or Instagram?

March 19, 2018 • Social Media

Social media. Everybody is into it. Almost anyway. According to the Eyecare Business 2018 Frames + Sunwear Focus Group Study, 69% of ECPs use social media… more

Negative Reviews and YOU

January 16, 2018 • Social Media

You may not love them, but you can’t ignore them. Why? According to a Google Consumer Survey, 67.7% of consumers are influenced by online reviews. More… more

Color Me

November 1, 2017 • Social Media

You’re accustomed to thinking about color in terms of store décor and product design, but what about in social media and marketing communications? Addressing them even… more

World Sight Day

October 9, 2017 • Social Media

This Thurs., Oct. 12, is World Sight Day. Founded by Lions Club International Foundation in 2000, it’s now coordinated by IAPB (International Agency for the Prevention… more

Social Media: Making the Connection in 2018

October 4, 2017 • Social Media

Looking ahead to social media trends for 2018, category watchers point to continuing disruption. Here we offer a glance at what’s new and next to help… more

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