Social Media

Negative Reviews and YOU

You may not love them, but you can’t ignore them. Why? According to a Google Consumer Survey, 67.7% of consumers are influenced by online reviews. More… more

Color Me

You’re accustomed to thinking about color in terms of store décor and product design, but what about in social media and marketing communications? Addressing them even… more

World Sight Day

This Thurs., Oct. 12, is World Sight Day. Founded by Lions Club International Foundation in 2000, it’s now coordinated by IAPB (International Agency for the Prevention… more

Social Media: Making the Connection in 2018

Looking ahead to social media trends for 2018, category watchers point to continuing disruption. Here we offer a glance at what’s new and next to help… more

Where to Post What…and When

Did you know that people tend to be happy on Fridays, so posts should be upbeat? Or that the best time for retweets is around 5… more