Facts, stats, and intel designed to boost internal knowledge.
Do you have window display drama? Not to worry—this high-visibility display area gives many eyecare professionals fits. Get an inside line on successful window displays with… more
In today’s world of increasing competition, there are two ways to approach the eyewear sale—up-selling and up-serving. Up-selling is the age-old idea of always offering “fries… more
Why should you recommend freeform single-vision lenses versus conventional single-vision lenses to your patients? In addition to a host of tangible benefits, eyecare professionals say that… more
Ready to join the social scene but unsure where to get started? One of the most effective ways to launch social media marketing for your business… more