Staff Education

Facts, stats, and intel designed to boost internal knowledge.

Merchandising: 3 Fresh Tips for Creative Window Displays

Do you have window display drama? Not to worry—this high-visibility display area gives many eyecare professionals fits. Get an inside line on successful window displays with… more

Up-Serving is the New Up-Selling: How to Get on Board

In today’s world of increasing competition, there are two ways to approach the eyewear sale—up-selling and up-serving. Up-selling is the age-old idea of always offering “fries… more

create a twitter page

Social Media 101: How to Create a Twitter Page

Should you Twitter? Today, a full 23% of online users use Twitter. While this number is definitely lower than the 71% of online users that use… more

3 Scripts to Help Move Patients to Freeform Single-Vision Lenses

Why should you recommend freeform single-vision lenses versus conventional single-vision lenses to your patients? In addition to a host of tangible benefits, eyecare professionals say that… more

create a facebook business page

Social Media 101: How to Create a Facebook Business Page

Ready to join the social scene but unsure where to get started? One of the most effective ways to launch social media marketing for your business… more