The Big Launch

It’s official. Shamir has completed what it describes as “the biggest launch in optical history.” It’s not just one product, however. Instead, the launch involves two… more

New Technology Breakthroughs

High quality and high tech. Both will be on full display next week with the Feb. 1 introduction of Shamir’s Glacier Express™, an exciting new anti-reflective… more

And the Winner is…

The votes are in, and Shamir is a clear winner in the just-completed 2021 EyeVote recognition. The company didn’t just garner the top slot in one… more

It’s Time

To supercharge your lenses, that is. And, on Dec. 1, you can do just that with the introduction of Shamir Glacier PLUS™ Metaform™ coating on 1.74… more

The Race is On

Both leaders in their fields, Shamir has teamed up with the Formula One Alpine F1 Team in the inaugural vision partnership for Formula One racing. The… more