Tips + Strategies
The NEW Consumer
Inflation. Interest rates. Climate change. Health concerns. All are top-of-mind issues for today’s consumer. And the year has barely begun. According to just-released research from Nielsen,… more
Words That Sell
There’s no question that some words and phrases help position product and promote sales better than others. Here are a few examples of what works according… more
Generational Marketing
If you’re like most businesses, there are times when you want to segment your messaging to focus on one age group. It might be progressive lenses… more
The New Consumer in 2022
According to consumer priorities research conducted late last summer by AlixPartners, 44% of consumers say their purchasing habits, patterns, and motivations have changed for good since… more
8 Winter Eye Health Factoids
Increasing numbers of consumers understand that they should wear sunglasses outdoors on a bright sunny day. Many even know something about blue light and summertime reflections.… more
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