Tips
Intelligent ideas for the right assortment + display techniques.
The New Consumer in 2022
According to consumer priorities research conducted late last summer by AlixPartners, 44% of consumers say their purchasing habits, patterns, and motivations have changed for good since… more
8 Winter Eye Health Factoids
Increasing numbers of consumers understand that they should wear sunglasses outdoors on a bright sunny day. Many even know something about blue light and summertime reflections.… more
Marketing in the New Year
Consumer spending is up, but the key is, of course, to make sure some of those dollars come your way. To make that happen, what sort… more
The Gift of Giving
‘Tis the season…to involve, staff, patients, and the community in giving, that is. While some purchases are planned, more than one-third of sales made by consumers… more
Competing in Contests
Many communities and organizations sponsor various competitions. It may be a “Best in…” contest by business category, something sponsored by a local chamber of commerce, or… more
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Trends: 4 Pinterest + Instagram Pages for Eyewear Inspiration
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