Intelligent ideas for the right assortment + display techniques.

National Sunglasses Day

Sunday, June 27, is National Sunglasses Day. That means it’s time to celebrate sunwear and remind patients about the importance of protecting the eyes against too… more


Purchasing online has skyrocketed. According to Digital Commerce 360, “More than 10 years ago, e-commerce accounted for 5.1% of total retail purchases. Online sales now account… more

Diversity, Equity, and Inclusion

The Vision Council recently released the results of its 2020 Diversity, Equity, and Inclusion (DEI) Survey Report, which surveyed key executives at optical industry companies in the… more

Up Close with Kids

COVID has changed everything. One plus, if there is any such thing, is increased awareness surrounding blue light and devices, especially when it comes to kids.… more

Interview Do’s And Dont’s

As much as you’d like to ask them, there are a lot of questions that are simply NOT alright to pose during an interview with a… more