Intelligent ideas for the right assortment + display techniques.

What’s Hot in Store Design? Store Design Trends Around the Globe

Take a fresh look at your location’s design and how it is tied into all channels of communication you use—print, social media, etc. Tip: “Copper touches… more

UV Exposure: What Staff and Patients Need to Know

A new infographic from The Vision Council details common misconceptions among consumers about the importance of sunwear and how excessive UV exposure can damage their eyes. Tip:… more

Visual Merchandising 101

Tough to merchandise when your focus is on patient and customer care? Here we get back to basics with five simple visual merchandising tips to create displays… more

Selling Protection, Not Sunwear

In a Harris Poll conducted on behalf of The Vision Council, nearly 70% of those surveyed view sunglasses as a fashion accessory. Tip: The sunwear conversation… more

3 Ways to Present Freeform Lenses to Patients

Because they deliver the very best, most advanced vision today, high-tech Freeform™ lenses offer your patients a stellar experience—one that will keep them coming back. Freeform lenses… more