Intelligent ideas for the right assortment + display techniques.


What’s big for back to school? From parents’ purchasing trends to hot styles in kids’ eyewear, here’s what you need to know for fall 2016. Tip: Watch… more

20 Do’s and Don’t’s for Interviewers

Whether you’re an owner, manager, or employee—that is, anyone involved in communicating with prospective employees—you need to know what you can and cannot ask during the… more

Eyes on Summer Sports

With summer in full swing, we’re seeing an increase in sports-related eye injuries to children. More than 30,000 kids in the U.S. sustain serious sports-related eye… more

It’s time for Red, White, and Blue Merchandising!

How can you celebrate the 4th, and use the occasion to show your patriotism, have some fun, and build your business? Here are some great and… more

10 Ways to Sell More Sunwear

  National Sunglasses Day is June 27. This makes it a perfect time to stress the importance of sunwear in your practice and on your website.… more