Tips

Intelligent ideas for the right assortment + display techniques.

Big Blue: Explaining Blue Light to Patients

According to The Vision Council, 68.5% of Americans have never discussed digital device usage with their ECP. And 73.5% say they were not aware that eyewear… more

Preventing Theft in Retail Businesses—Part II

Last week we looked at shoplifting and offered ways to curtail shrinkage from outside individuals. This week we focus on the bigger piece of the retail… more

Preventing Theft in Retail Businesses

Theft is rampant among all retail businesses and optical is no exception. Here we share a number of steps you can take to keep product, and… more

Visual Merchandising: Frame Board Basics

Every location has them, and they’re one of the biggest merchandising challenges there is. Regardless, research backs up the importance of making sure those frame boards… more

Scare Tactics—Keeping Eyes Safe on Halloween

Halloween is almost here. That means cosmetic contacts, skin rashes, and eye infections from crazy makeup and silly stunts that can injure vision. Adults are just… more