Tips
Intelligent ideas for the right assortment + display techniques.
Big Blue: Explaining Blue Light to Patients
According to The Vision Council, 68.5% of Americans have never discussed digital device usage with their ECP. And 73.5% say they were not aware that eyewear… more
Preventing Theft in Retail Businesses—Part II
Last week we looked at shoplifting and offered ways to curtail shrinkage from outside individuals. This week we focus on the bigger piece of the retail… more
Preventing Theft in Retail Businesses
Theft is rampant among all retail businesses and optical is no exception. Here we share a number of steps you can take to keep product, and… more
Visual Merchandising: Frame Board Basics
Every location has them, and they’re one of the biggest merchandising challenges there is. Regardless, research backs up the importance of making sure those frame boards… more
Scare Tactics—Keeping Eyes Safe on Halloween
Halloween is almost here. That means cosmetic contacts, skin rashes, and eye infections from crazy makeup and silly stunts that can injure vision. Adults are just… more