Intelligent ideas for the right assortment + display techniques.

Giving Back

The pandemic has created chaos, misery, and more. On the flip side, it has helped individuals and businesses look at the bigger picture. One result is… more

Continuous Design Technology

More than 50 years ago, the phrase “One size doesn’t fit all” became popular. It’s true in just about everything, and optical is no exception. So… more

Talking Technology

When it comes to explaining spectacle lenses, should you talk tech? Or is it a better bet to gloss over technical features and simply home in… more

National Sunglasses Day

Sunday, June 27, is National Sunglasses Day. That means it’s time to celebrate sunwear and remind patients about the importance of protecting the eyes against too… more


Purchasing online has skyrocketed. According to Digital Commerce 360, “More than 10 years ago, e-commerce accounted for 5.1% of total retail purchases. Online sales now account… more