What’s in vogue in eyewear right now.

Fashion FYI

Glasses aren’t worn in a vacuum. That’s one of many reasons you should stay on top of current color and style trends in the fashion arena.… more


Purchasing online has skyrocketed. According to Digital Commerce 360, “More than 10 years ago, e-commerce accounted for 5.1% of total retail purchases. Online sales now account… more

Spending to Sizzle, Not Fizzle

After all we’ve been through, it’s great to hear that, yes, there is and will continue to be an uptick in consumer spending. However, motivators and… more

The Concierge Concept

Whether it’s competing with the optical around the corner, the big box on the other side of town, or an omnipresent online retailer, differentiation is the… more

Meeting New (COVID) Consumer Needs

With vaccinations more widespread and COVID cases trending downward, a lot is changing. That includes the emergence of a new consumer…one that’s been changed for the… more