Trends

What’s in vogue in eyewear right now.

Teens…How Gen Z Buys

Gen Z is your new and next patient. These young people, the oldest of whom is now 23, are also retail’s newest consumer. Tip: Gen Z… more

Hot Looks for Spring + Summer 2019

Spring is sprung and consumers are looking toward summer fun and sun(wear), along with fresh and fashionable everyday glasses. The trend spotters at The Vision Council’s… more

Retail 2019

What’s in store (literally) for retail 2019?  The retail gurus at the National Retail Federation (NRF) have already upped expectations for 2019. Despite concerns about trade… more

Super Savvy Marketing Strategies

It’s almost a new year, and that means reviewing your plans for just about everything…including marketing. To help, here’s a look at some of the marketing… more

Great Gift Ideas

Hallmark has been setting out holiday tchotchkes in July since 1973.  That might not play in optical, but positioning eyewear as gifts in November and December… more