Trends

What’s in vogue in eyewear right now.

Is MAIN STREET Still Hot?

You bet. Last year was the strongest on record in the “small business optimism” index. The big questions, however are: How long will it last, and… more

Social Media Marketing

Social Media: Six Savvy Marketing Strategies

Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more

summer 2018 sunwear trends

Summer 2018 Sunwear Trends

According to The Vision Council, there were 2.4M new sunglass wearers for the year ending in March 2017. Why? “Mostly due to the rise…among women and… more

Fresh Practice Perspectives

Michael Kling, O.D. Success in optical today is dependent on good customer service. This is true not just in the dispensary, but in the exam room… more

Color Hues + Fashion Cues

How important is color to your customers? According to KISSmetrics, 85% of shoppers put color at the top of their why-I-buy list. And picking the right… more