Trends

What’s in vogue in eyewear right now.

Vision 2050… A Mid-century View

How will the vision picture look in 30 years? Here’s a glance at what’s ahead in terms of an aging patient base and the resulting changes… more

Key Colors for 2018

Whether it’s about purchasing frames, merchandising them, or communicating with patients, you need to know what colors are hot. To help, here’s a look at two… more

NEED-TO-KNOW BUSINESS TRENDS

From small business to pure retail, knowing the trends will help keep you ahead of the curve in the new year. That’s why we reached out… more

Fall Fashions…What’s hot, hotter and hottest

You can’t separate trends in fashionable eyewear from fashions on the runway. That’s especially true now that glasses, especially sunglasses, are becoming an integral part of… more

Cool Kids

Today’s tuned-in kids, from tots to teens, are more style savvy than ever before. And, according to Euromonitor International, they also represent a healthy profit center,… more