Trends

What’s in vogue in eyewear right now.

Gen Z…Move Over Millennials

Meet your new patient…Gen Z. The generation after Millennials, Generation Z — defined as people born from the mid 1990s to the early 2000s —already makes… more

Oh Say Can You See?

Happy President’s Day! To celebrate we’re taking a look at the role of presidential eyewear in history. Here are several memorable morsels about presidents and their… more

Vision 2050… A Mid-century View

How will the vision picture look in 30 years? Here’s a glance at what’s ahead in terms of an aging patient base and the resulting changes… more

Key Colors for 2018

Whether it’s about purchasing frames, merchandising them, or communicating with patients, you need to know what colors are hot. To help, here’s a look at two… more

NEED-TO-KNOW BUSINESS TRENDS

From small business to pure retail, knowing the trends will help keep you ahead of the curve in the new year. That’s why we reached out… more