Trends

What’s in vogue in eyewear right now.

Great Gift Ideas

Hallmark has been setting out holiday tchotchkes in July since 1973.  That might not play in optical, but positioning eyewear as gifts in November and December… more

What’s Styling?

It’s still Fall, but in the design world, the focus is already on Spring/Summer 2019. The same goes for eyewear fashion trend watcher Eyecessorize.com, not to… more

Lookin’ Good…Visual Merchandising Trends + Tips

Visual merchandising has a big job to do these days. For 2018, it’s all about “creating richer experiential layers,” says Nordstrom’s store design guru Dawn Clark.… more

Talkin’ Blue Light + Kids

It’s back-to-school season. That means more time in front of devices for kids in school and out. Though blue light exposure remains a controversial topic, it… more

Fall Fashions

What’s trending in eyewear for this Fall? The Vision Council’s online community, Eyecessorize, just released its seasonal report on the hottest styles for the season. Here… more