Trends

What’s in vogue in eyewear right now.

Social Media Strategies: 5 New Platforms and 4 Savvy Shortcuts

With new platforms launching at an increasingly rapid rate, it’s tough to stay on top of what’s new and balance that with what already works for… more

eyewear trends

Trends: 4 Best Men’s Eyewear Trends for Fall 2015

Put together a curated Fall 2015 frame assortment your male patients will love. Get the lowdown on the 4 most important men’s eyewear trends from The… more

4 Hottest Women’s Eyewear Trends for Fall 2015

With fall just around the corner, are you getting your eyewear mix ready for the new season? Check out these four key eyewear trends from The… more

Trends: 4 Pinterest + Instagram Pages for Eyewear Inspiration

Are you looking for fresh ideas for your social media channels? Check out our roundup of 4 of the most enticing and prolific Instagram and Pinterest… more

PANTONE Fashion Color Report Fall 2015 Palette Image

Trends: Fall 2015’s Most Important Colors

Planning ahead for your frame assortment? Head into your fall product buying meetings armed with intel on the season’s most popular colors from the Pantone Fall… more