Trends
What’s in vogue in eyewear right now.
Lookin’ Good…Visual Merchandising Trends + Tips
Visual merchandising has a big job to do these days. For 2018, it’s all about “creating richer experiential layers,” says Nordstrom’s store design guru Dawn Clark.… more
Talkin’ Blue Light + Kids
It’s back-to-school season. That means more time in front of devices for kids in school and out. Though blue light exposure remains a controversial topic, it… more
Fall Fashions
What’s trending in eyewear for this Fall? The Vision Council’s online community, Eyecessorize, just released its seasonal report on the hottest styles for the season. Here… more
Is MAIN STREET Still Hot?
You bet. Last year was the strongest on record in the “small business optimism” index. The big questions, however are: How long will it last, and… more
Social Media: Six Savvy Marketing Strategies
Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more