Trends

What’s in vogue in eyewear right now.

Lookin’ Good…Visual Merchandising Trends + Tips

Visual merchandising has a big job to do these days. For 2018, it’s all about “creating richer experiential layers,” says Nordstrom’s store design guru Dawn Clark.… more

Talkin’ Blue Light + Kids

It’s back-to-school season. That means more time in front of devices for kids in school and out. Though blue light exposure remains a controversial topic, it… more

Fall Fashions

What’s trending in eyewear for this Fall? The Vision Council’s online community, Eyecessorize, just released its seasonal report on the hottest styles for the season. Here… more

Is MAIN STREET Still Hot?

You bet. Last year was the strongest on record in the “small business optimism” index. The big questions, however are: How long will it last, and… more

Social Media Marketing

Social Media: Six Savvy Marketing Strategies

Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more