Hot off the Palette

Every season, The Pantone Color Institute reports on the colors of the moment. The Institute is a forecasting and consulting arm of Pantone, reporting and advising… more

Rebranding…Reflecting Today’s Needs

Shamir is dedicated to aligning with the growth initiatives of its ECPs. In response to these challenging times for those eyecare professionals, Shamir has introduced a… more

Back to School…Kinda, Sorta, Maybe

No question this is a year for the books. And speaking of books, ‘tis the season—traditionally anyway—for promoting and scheduling back-to-school eye exams. The fact is… more

Fight the Fog

CNN, The Wall Street Journal, Good Housekeeping, Science Times, The Daily Beast, The Verge… And the list goes on of news outlets covering how to prevent… more

HANDS-FREE…Shamir’s New Digital Measuring Device

Shamir just launched Spark Mi™ Up, its new advanced measuring device. Both a measuring tool and a camera, this stylish and technologically savvy device simplifies the… more