June Sunwear Messaging

June, as the song goes, is bustin’ out all over. And so are reasons and ways to promote sunwear to your patients and in your practice… more

Are You as Smart as the Autograph Intelligence?

It’s not called “Intelligence” for nothing. To see how knowledgeable you really are about this cutting-edge technology, here’s a quick quiz to see what you know.… more

Mapping Your Market

You know your location’s neighborhood. And, you know your patient base. But have you ever really drilled down beyond your zip code? For example, do you… more

Retail Meets Medical

I’ve been the Director of Eyewear Retail at the three-location South Jersey Eye Physicians in Moorestown, NJ, for over four years. Though I am a licensed… more

Autograph Intelligence…3 New Technologies

How smart is the new Shamir Autograph Intelligence™ continuous lens design? Very! Launched last fall, it was built on the premise that the one-design concept just… more