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Onboarding Checklists

There’s onboarding and then there’s training. Do you know the difference?  Onboarding immerses new employees in the goals and culture of the company. While training is… more

Video Messaging

Do you have video on your website or on social media? If you do, it’s most likely vendor-produced product messaging. While that’s great, and important to… more

10 Small Business Trends for 2020

With business planning well underway for the next calendar year, now is a good time to take a look outside of optical. To help paint that… more

An Inside Job…from tinting to tracking

My name is Monica Larimore, and I am optical coordinator at a very busy practice. Located in Longmont, CO, Eagle Vision and Eye Clinic has four… more

SHAMIR AI…Consumer Feedback

You know all too well that many consumers have long reported challenges with new progressive addition lenses. Thanks to its groundbreaking technology, Shamir Insight’s Autograph Intelligence… more