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Mapping Your Market

You know your location’s neighborhood. And, you know your patient base. But have you ever really drilled down beyond your zip code? For example, do you… more

Retail Meets Medical

I’ve been the Director of Eyewear Retail at the three-location South Jersey Eye Physicians in Moorestown, NJ, for over four years. Though I am a licensed… more

Autograph Intelligence…3 New Technologies

How smart is the new Shamir Autograph Intelligence™ continuous lens design? Very! Launched last fall, it was built on the premise that the one-design concept just… more

AI Meets PAL…A Very Good Story

Artificial intelligence. It’s a complex and difficult concept to comprehend. Want to make it even more complicated? Then consider what might be involved in applying AI… more

Training: Why It Needs To Be Ongoing

I’m Laura Miller, O.D. and low vision is my passion. I’m also a big believer in ongoing staff training. I opened Northwest Hills Eye Care in… more