Change is Good

Clear when it matters. Dark when it counts. That’s what Shamir’s SunSync Light Reactive Lenses are all about. You see it all the time. Patients want… more


Now’s the time to cast your vote…for the annual EyeVote Reader’s Choice Awards, that is. In this 12th annual competition, conducted by Jobson Medical Information, you… more

Hot off the Palette

Every season, The Pantone Color Institute reports on the colors of the moment. The Institute is a forecasting and consulting arm of Pantone, reporting and advising… more

Rebranding…Reflecting Today’s Needs

Shamir is dedicated to aligning with the growth initiatives of its ECPs. In response to these challenging times for those eyecare professionals, Shamir has introduced a… more

Back to School…Kinda, Sorta, Maybe

No question this is a year for the books. And speaking of books, ‘tis the season—traditionally anyway—for promoting and scheduling back-to-school eye exams. The fact is… more