Multiple Pairs

I’m Lisa Veal, O.D. I’ve been a practicing optometrist for 13 years and in the field for over 30 years. In high school I got a… more

Changing Consumer Views

What tops the list of wants and needs of consumers in 2020? To answer those questions, we’ve scoured recent surveys and research to share some of… more

Visual Age Defined

A continuous lens design, Shamir Autograph Intelligence optimally matches your patients’ visual needs and their Visual Age™. Traditional progressive lenses provide patients with a “personalized” lens… more

Onboarding Checklists

There’s onboarding and then there’s training. Do you know the difference?  Onboarding immerses new employees in the goals and culture of the company. While training is… more

Video Messaging

Do you have video on your website or on social media? If you do, it’s most likely vendor-produced product messaging. While that’s great, and important to… more