Changing Consumer Views

What tops the list of wants and needs of consumers in 2020? To answer those questions, we’ve scoured recent surveys and research to share some of… more

Visual Age Defined

A continuous lens design, Shamir Autograph Intelligence optimally matches your patients’ visual needs and their Visual Age™. Traditional progressive lenses provide patients with a “personalized” lens… more

Onboarding Checklists

There’s onboarding and then there’s training. Do you know the difference?  Onboarding immerses new employees in the goals and culture of the company. While training is… more

Video Messaging

Do you have video on your website or on social media? If you do, it’s most likely vendor-produced product messaging. While that’s great, and important to… more

10 Small Business Trends for 2020

With business planning well underway for the next calendar year, now is a good time to take a look outside of optical. To help paint that… more