Blue Light…Numbers to Gnosh

It’s often easiest to share information about complex topics like blue light in sound bites. To help you craft your own presentation strategy for communicating the dangers of UV and blue light, here are a dozen need-to-know factoids on this all-important topic. Tip: Since nine out of ten patients never... more

Color Me: 10 cool colors for spring

The most popular colors for Spring 2017 are bright, fun, and cheerful. To help make sure you feature that mix in your location, here are The Pantone Color Institute’s Top 10 picks for spring. They’re based on what fashion designers are featuring in their collections, as first seen at New... more

Myopia: The world’s next global crisis

The numbers are startling. Here’s some of what you should know about myopia, its possible causes, as well as some recent research. Tip: More and more eyecare professionals are telling parents to make sure their young children spend some time outside…and how it can potentially impact their vision. [stat align="right"]33%Here... more

10 Tax Tips: How to maximize tax benefits in your practice

It’s that time of year. To help we share some recently released tips for getting the most out of tax benefits for 2016. We also look ahead to how to maximize those benefits in 2017. Tip: The benefit of hiring an “enrolled agent” as your tax advisor is that he... more

How Can Using Odd Numbers Boost Your Sales?

In China, odd numbers are said to belong to Heaven. In Rome, a ruler added days to months to make them end in odd numbers. And some birds, like geese, even fly in odd numbers. You may not realize it, but you’re drawn to odd numbers, too. That’s why retailers... more