Dangers of Cosmetic Eye Procedures and Products

As more patients opt for cosmetic eye procedures, eyecare professionals need to know how to explain potential problems patients may experience with permanent eye cosmetics and procedures. Tip: Talk to your patients about these procedures, ideally BEFORE they decide to proceed with them [stat align="right"]#3 Blepharoplasty (cosmetic eyelid surgery) is the third... more

10 Online Selling Strategies

Online can complement in-store, for sure. Here we feature 10 ways to sell online without selling out, plus tips on how to balance brick with click. Tip: Don’t sell the same eyewear online that you do at your physical location [stat align="right"]66% of consumers use smartphones or tablets while they’re... more

WINNING WINDOWS: Tips for drawing in business

According to research conducted by Kaunas University, window displays have more impact than any other visual element when it comes to purchases. In fact, reports Visual Merchandising and Store Design (VMSD), 70% of purchases are influenced by displays. Tip: Complimentary colors--opposites on the color wheel--will exaggerate each other and make product... more

Honor American Heroes this Memorial Day

Do you celebrate and pay tribute to America’s fallen heroes on Memorial Day? Here are 10 ways retailers and small businesses recognize military personnel and how you can, too. Tip: Join with other area businesses and hold a job fair or career day for vets who’ve recently returned from service. [stat... more

How to prep for fall and winter fashion trends

While optical doesn’t fast forward into the next season the way the fashion world does (they’re well into 2017), you definitely need to be planning for fall and winter fashion now. Here’s why: Tip: “Look at what’s going to be hot this fall and winter…then gradually start adding pops of those... more