Women’s Fall Fashion

What’s hot for fall? Here, we look at the top women’s fall fashion and eyewear trends for the coming season and how you can promote those fresh, new looks in-store and online. Tip: “When it comes to eyewear, look for everything from oversized to organic and unisex to super feminine.” [stat... more


What’s big for back to school? From parents’ purchasing trends to hot styles in kids’ eyewear, here’s what you need to know for fall 2016. Tip: Watch what famous kids are wearing. “27% of parents report they recently bought a fashion item for their child after seeing it worn by a... more

20 Do’s and Don’t’s for Interviewers

Whether you’re an owner, manager, or employee—that is, anyone involved in communicating with prospective employees—you need to know what you can and cannot ask during the interview process. To help her are 20 questions that are not OK, and what you can ask instead. Tip: You can’t ask, “How far... more

Social Media: What’s Hot and What’s Not

In the fast-moving world of social media, trends come and go quickly. Here are several of-the-moment ways your customers are getting their information, and a few ways they’re not. Tip: Want to advertise? Not surprisingly, Facebook captures almost 75¢ out of every dollar of social media ad spends. [stat align="right"]80% Instagram usage... more

Eyes on Summer Sports

With summer in full swing, we’re seeing an increase in sports-related eye injuries to children. More than 30,000 kids in the U.S. sustain serious sports-related eye injuries every year. In fact, more than 1 in 3 sports eye injuries currently involve children. Tip:  In Canada, eye injuries were cut by... more