Protecting Young Eyes

By Linda Chous, O.D. The Glasses Menagerie Childhood is a critical time in development of the eye, and when good eye care habits are formed, so regular eye care and protection habits should begin early in life. Today’s kids, known as Gen Z, see the world in a different way.... more

Extending the Experience

Everybody puts their money into communicating with consumers prior to the sale. That’s what advertising and marketing are all about. Equally important, however, is keeping it up after the sale. Return customers and patients are, in fact, the lifeblood of a small business. Tip: Keep a notebook by the register... more

Solar Eclipse Do’s and Don’ts

August 21st is the next, and much anticipated, total solar eclipse. Include this safety information in your communications with consumers—both online and in person—to help them protect their eyes while enjoying this extraordinary event. Tip: Use eclipse viewers that meet the international ISO 12312-2 standard for safe viewing. [stat align="right"]2There’s... more

Back to School

With a new school year just around the corner, it’s a good time for a quick look at some of the latest guidelines for children as well as some fresh stats on early vision problems. Tip: If you can catch certain eye conditions and diseases early, you can really change... more

Summer Sun & Indoor Fun

Summer is nearly half over and that means two things. Patients will soon become more lax about protecting their eyes outdoors, and they’ll start spending more time indoors with their devices. Tip: "When we talk to our patients, it's necessary to make those connections for them.” [stat align="right"]73.5%of Americans don’t know... more