Spring Forward

Daylight Saving Time begins at 2 a.m. on Sunday. That means more daylight hours and more time for outdoor activities. If extra daylight hours aren’t your thing, then blame Benjamin Franklin. He came up with the idea in 1784 as a way to help conserve energy. And, yes, it’s Saving,... more

Gen Z…Move Over Millennials

Meet your new patient…Gen Z. The generation after Millennials, Generation Z — defined as people born from the mid 1990s to the early 2000s —already makes up over 30% of the U.S. population. Tip: While Millennials communicate by text or voice, this generation uses video. [stat align="right"]69 millionthe number of... more

Low Vision Awareness

More than six million Americans suffer from uncorrectable vision impairment. Despite that stat, says Richard Shuldiner, O.D., founder of The International Academy of Low Vision Specialists, “low vision care remains the most neglected service in optical.” To help, Feb. has been designated Low Vision + AMD Awareness Month. Why is... more

Oh Say Can You See?

Happy President’s Day! To celebrate we’re taking a look at the role of presidential eyewear in history. Here are several memorable morsels about presidents and their eyewear of choice. Tip: With so many past presidents having worn readers, it might be fun to show off some similar styles at your... more

Having “The Talk”… about blue light that is.

Half. That’s how many ECPs participating in a the 2017 Market Trends Report for Eyecare Business said now offer “blue light” lenses to patients. That’s up from 41% a year earlier. As a result, 53% of those surveyed say their sale of DES and blue light eyewear is up year... more