How El Niño can grow business by giving you more reasons to promote AR

El Niño is expected to deliver the strongest weather pattern changes in 18 years. In most parts of the country, that means a wetter-than-usual winter. One result of increased snow and rain on the roads is increased reflections. That represents one more reason you should urge patients to include AR... more

The Customer Service Quotient

Today’s consumers expect a relationship--not just product--from businesses they support. To help you enhance those relationships, here are 5 surprising stats, plus 5 savvy strategies, about customer engagement. Tip: “Be acutely responsive to questions, comments, and complaints. Why complaints? Because customers registering complaints are often your most loyal ones.” [stat align="right"]84... more

Fashion Trends + Merchandising Tips for Spring

Your fashion-savvy customers are already thinking spring and summer with these merchandising tips. To make sure you, your offerings, and your merchandising speak their language, here are some key trends in women’s fashion for the upcoming seasons.   Tip: “From glittery geometrics to splashy gems in eye-popping yellows, accessories for... more

The Low Vision Link… UV and More

January is National Glaucoma Awareness Month and February is AMD/Low Vision Awareness Month. Even if you don’t treat low vision in your practice, it’s important to be able to talk to patients and families, especially about risk factors and resources. Tip: “Why wear sunglasses? UV and blue light… increase chances... more

2016 Small Business Outlook

From recent surveys of small business owners conducted by a number of organizations, including Bank of America, Wells Fargo, The National Federation of Independent Business, and Fox Business, here are several trends (and the stats behind them) to keep in mind for 2016.   Tip: "Small business owners surveyed say... more