Pick and play up this season’s unisex palette

Knowing what new colors to add to your inventory mix isn’t as challenging as it may sound. You already know the preferences of many patients, but that doesn’t mean you don’t need to show them what’s hot. Tip: “Brights against white for summer make clients feel happy, while deeper shades mixed... more

How to Focus on ROR — Return on Relationship

Everybody talks ROI (return on investment), but what about ROR (return on relationship)? Here are some strategies for growing your practice’s ROR. Tip: “The key is to find out which networking site the majority of your patients--the ones you want to target, anyway—use the most.” [stat align="right"]2/3 of Americans regularly use at... more

7 Ways to Improve Customer Experience

Customer experience has been overtaking price and product as THE key differentiator in how customers perceive a brand or product. Tip: “Self service is trending strong, and…can be something as simple as a ‘frequently asked question page’ on your website.” [stat align="right"]47% of consumers list fast response to complaints as the... more

How to Retain Employees in Your Practice

Employee retention is an ongoing challenge at best and a never-ending nightmare at worst. Though Watson Wyatt Consulting reports that more than half of small businesses don’t have a formal strategy for retaining employees, here’s why you need one. According to Deloitte, the cost of turnover is as much as... more

Retail Trends You Need to Know

Retailers and merchandisers from around the world (33,000 to be exact) flocked to this year’s National Retail Federation’s big show in January. Tip: “Provide a way to help consumers slow their pace and breathe. A few inviting chairs can convey a warm welcome." [stat align="right"]3.1% The NRF projects retail industry sales will... more