Top Retail Trends for 2016

As 2015 comes to a close, it’s time to look ahead to all aspects of your practice and business for the coming year. That includes the retail side, and, to help, we’ve scoured the internet and analyzed recent research to provide you with six of the key retail trends you... more

Hot Colors for Spring 2016

Pantone Color Institute, the bible of all things color, has just released its Spring 2016 Fashion Color Report. Following are key trends, including hot colors for spring, designer takes, and what it all means. The point? You’re in optical, yes, but glasses are increasingly considered a major fashion accessory. And,... more

Toys and Eye Injuries: What to tell parents about safe gifts this holiday season

'Tis the season…to buy toys, that is. One result is that we’re also about to enter the busiest time of the year for hospital emergency rooms. Many of those visits involve toy-related injuries to kids—mostly to the face, neck, and, more and more frequently, the eyes. Tip: Tell parents to... more

Sun Protection: Why Patients Need Sunglasses This Winter

Whether they wear them or not, most consumers understand that sunglasses are important in the summer. Most will, however, say there’s not nearly as much need for them in the winter.   Tip: Be sure to ask what medication patients are taking. Some can triple the speed of sunburn to the... more

Creating Online Jazz

Last week, it was Black Friday. This weekend was Small Business Saturday. And this week it was Cyber Monday. And, in China, annual Singles Day in November broke the world’s online sales records. Tip: “Spend at least half your promotional energy coming up with a great headline.” [stat align="right"]6 Schedule no fewer... more