Selling Protection, Not Sunwear

In a Harris Poll conducted on behalf of The Vision Council, nearly 70% of those surveyed view sunglasses as a fashion accessory. Tip: The sunwear conversation should be conducted throughout the practice—in the dispensary, in the exam room, and in external communications. [stat align="right"]70% of consumers surveyed view sunglasses as... more

3 Ways to Present Freeform Lenses to Patients

Because they deliver the very best, most advanced vision today, high-tech Freeform™ lenses offer your patients a stellar experience—one that will keep them coming back. Freeform lenses employ an advanced manufacturing process that uses computer-controlled surfacing equipment to reduce aberrations that can occur with traditional lens manufacturing. Tip: Focus on innovation. Consumers... more


Sunwear: More than a Fashion Accessory?

One of the simplest ways to help your patients maintain healthy vision is to offer them UV protection. According to The Vision Council Report, Protection for the Naked Eye: Sunglasses as a Health Necessity, a significant number of Americans are still not aware of the health risk they take when... more

Social Media Marketing: 10 Numbers to Know

Whether you have a social media marketing strategy in place or you’re just embarking into the social arena, information on consumers’ social media usage can help fine-tune and focus your efforts. Tip: Use the tool Fanpage Karma to find the optimal time tailored to your audience. [stat align="right"]53% For the... more

eyewear trends

Trends: 4 Best Men’s Eyewear Trends for Fall 2015

Put together a curated Fall 2015 frame assortment your male patients will love. Get the lowdown on the 4 most important men’s eyewear trends from The Vision Council’s eyecessorize for the fall season here. Silhouettes of the moment include funky rounds, teardrop aviators, and up-sized rectangles amped up with unique... more