create a twitter page

Social Media 101: How to Create a Twitter Page

Should you Twitter? Today, a full 23% of online users use Twitter. While this number is definitely lower than the 71% of online users that use Facebook, Twitter is an excellent social medium for businesses because of its potential for extended reach. When you tag other businesses and popular hashtags... more

PANTONE Fashion Color Report Fall 2015 Palette Image

Trends: Fall 2015’s Most Important Colors

Planning ahead for your frame assortment? Head into your fall product buying meetings armed with intel on the season’s most popular colors from the Pantone Fall 2015 Color Report. The biggest news in hues: Earthy neutrals are being paired with bold colors and patterns for both men and women. The... more

6 Fresh Tips for Frame Merchandising

Need a visual boost in your optical dispensary? Read on for 6 new and unique, sales-enhancing ideas for successfully displaying your frame assortment. Tip: Be sure to create signage to label the trend, theme, or product category you're highlighting in your frame product displays. 1. Change Displays Monthly. Keep the... more

Style 101: The 4 Hottest Summer Eyewear Trends

Do you have the most enticing styles of the season in your frame and sunglass lineup? Learn which four trends will most appeal to your patients in this roundup of the best of the season, from dramatic, statement eyewear to minimalist, clean silhouettes. Clean Cut Monochromatic minimalism is a key... more

3 Scripts to Help Move Patients to Freeform Single-Vision Lenses

Why should you recommend freeform single-vision lenses versus conventional single-vision lenses to your patients? In addition to a host of tangible benefits, eyecare professionals say that freeform lenses are the wave of the future. An impressive 75% of ECPs say they expect to see freeform lens sales increasing over the... more