Merchandising: 3 Fresh Tips for Creative Window Displays

Do you have window display drama? Not to worry—this high-visibility display area gives many eyecare professionals fits. Get an inside line on successful window displays with these three highly creative ways to turn heads and engage both patients and passersby. Tip: Draw attention to your eyewear displays with easy-to-make and... more

Up-Serving is the New Up-Selling: How to Get on Board

In today’s world of increasing competition, there are two ways to approach the eyewear sale—up-selling and up-serving. Up-selling is the age-old idea of always offering “fries to go with that shake.” The goal? To get customers to buy more and generally increase your sales transaction amount. Tip: To practice up-serving,... more

4 Hottest Women’s Eyewear Trends for Fall 2015

With fall just around the corner, are you getting your eyewear mix ready for the new season? Check out these four key eyewear trends from The Vision Council’s eyecessorize to merchandise a Fall 2015 frame assortment your patients will love. Old-School Fever The disco era is back with a modern... more

Business Strategies: Should You Use Yelp for Business?

Launched over 10 years ago, Yelp was designed to help consumers find quality local businesses via user-generated reviews. In the first quarter of 2015, had an average of approximately 142 million monthly unique visitors. The site also boasts over 77 million local reviews. Tip: Get started with these quick... more

Trends: 4 Pinterest + Instagram Pages for Eyewear Inspiration

Are you looking for fresh ideas for your social media channels? Check out our roundup of 4 of the most enticing and prolific Instagram and Pinterest pages that deliver pure visual passion for eyewear. With a blend of style, celebrity photos, and candid customer shots, these pages can serve as... more