In-store Strategies

With online looming ever larger, upgrading the in-store experience isn’t an option. It’s a necessity. On the plus side, there’s a solid payoff for doing so. According to Avanade, business executives they surveyed report that, “For every $1 spent on developing customer experience, organizations are seeing [on average] a $3... more

Facebook or Instagram?

Social media. Everybody is into it. Almost anyway. According to the Eyecare Business 2018 Frames + Sunwear Focus Group Study, 69% of ECPs use social media to market their business. Facebook is still overwhelmingly the social media outlet of choice for ECPs, at 73%, and Instagram is second at 34%.... more

Spring Forward

Daylight Saving Time begins at 2 a.m. on Sunday. That means more daylight hours and more time for outdoor activities. If extra daylight hours aren’t your thing, then blame Benjamin Franklin. He came up with the idea in 1784 as a way to help conserve energy. And, yes, it’s Saving,... more

Gen Z…Move Over Millennials

Meet your new patient…Gen Z. The generation after Millennials, Generation Z — defined as people born from the mid 1990s to the early 2000s —already makes up over 30% of the U.S. population. Tip: While Millennials communicate by text or voice, this generation uses video. [stat align="right"]69 millionthe number of... more

Low Vision Awareness

More than six million Americans suffer from uncorrectable vision impairment. Despite that stat, says Richard Shuldiner, O.D., founder of The International Academy of Low Vision Specialists, “low vision care remains the most neglected service in optical.” To help, Feb. has been designated Low Vision + AMD Awareness Month. Why is... more