Business Strategies: Is Your Business Targeted for Retail Theft?

The incidence of retail theft and organized retail crime (ORC) is growing throughout the country—but especially in the eyewear world, where a recent rash of break-ins are making eyecare professionals take further precautions. Tip: Train employees to write down details of the incident but not to address a thief directly—it... more

merchandising lenses

Merchandising: 3 Creative Ways to Display Lenses

Do you display your range of available lens options? While most eyecare professionals have hundreds of eyeglass frames expertly merchandised in their business, far fewer display their many lens options. Tip: Highlight your lens options with an eye-pleasing lens display that's located on the table right where the lens discussion... more

create a twitter page

Social Media 101: How to Create a Twitter Page

Should you Twitter? Today, a full 23% of online users use Twitter. While this number is definitely lower than the 71% of online users that use Facebook, Twitter is an excellent social medium for businesses because of its potential for extended reach. When you tag other businesses and popular hashtags... more

PANTONE Fashion Color Report Fall 2015 Palette Image

Trends: Fall 2015’s Most Important Colors

Planning ahead for your frame assortment? Head into your fall product buying meetings armed with intel on the season’s most popular colors from the Pantone Fall 2015 Color Report. The biggest news in hues: Earthy neutrals are being paired with bold colors and patterns for both men and women. The... more

6 Fresh Tips for Frame Merchandising

Need a visual boost in your optical dispensary? Read on for 6 new and unique, sales-enhancing ideas for successfully displaying your frame assortment. Tip: Be sure to create signage to label the trend, theme, or product category you're highlighting in your frame product displays. 1. Change Displays Monthly. Keep the... more