create a facebook business page

Social Media 101: How to Create a Facebook Business Page

Ready to join the social scene but unsure where to get started? One of the most effective ways to launch social media marketing for your business is to create a Facebook page. Why? Because Facebook remains the clear favorite among social media users. In fact, an impressive 71% of online... more

3 Key Premium Progressive Lens Benefits to Present

Sales of premium progressive lenses are booming. And, it’s no wonder, with the Baby Boomer generation moving quickly into their 50s, 60s, and even 70s. In fact, a full 83% of ECPs expect an increase in purchasing of progressive lenses (more than any other lens category), according the Eyecare Business... more

digital eye strain

Do Your Patients Have Digital Eye Strain?

The numbers paint the picture of our highly digital nation—an incredible nine out of ten adults (over 93%) spend more than two hours a day using digital devices, from smartphones and tablets to computers and e-readers, according to The Vision Council’s 2015 Digital Eye Strain report. In addition, more than... more

anti reflective coating

Sales Strategies: 3 Easy Ways to Boost AR Business

Are you realizing the full potential of anti-reflective coatings in your eyecare business? This glare-reducing lens treatment can be both a huge benefit to your patients and also to your business’ bottom line. According to the Eyecare Business 2014 Market Trends study, eyecare professionals say that a full 63% of... more

How Valuable is Information?

Employee education and information is more important than ever to growing a successful business today. A full 81% of consumers do online research before making a big purchase, according to a 2013 study by GE Capital Retail Bank. As a result, consumers are walking in your doors more educated about... more