Social Media Marketing: 10 Numbers to Know

Whether you have a social media marketing strategy in place or you’re just embarking into the social arena, information on consumers’ social media usage can help fine-tune and focus your efforts. Tip: Use the tool Fanpage Karma to find the optimal time tailored to your audience. [stat align="right"]53% For the... more

eyewear trends

Trends: 4 Best Men’s Eyewear Trends for Fall 2015

Put together a curated Fall 2015 frame assortment your male patients will love. Get the lowdown on the 4 most important men’s eyewear trends from The Vision Council’s eyecessorize for the fall season here. Silhouettes of the moment include funky rounds, teardrop aviators, and up-sized rectangles amped up with unique... more

Merchandising: 3 Fresh Tips for Creative Window Displays

Do you have window display drama? Not to worry—this high-visibility display area gives many eyecare professionals fits. Get an inside line on successful window displays with these three highly creative ways to turn heads and engage both patients and passersby. Tip: Draw attention to your eyewear displays with easy-to-make and... more

Up-Serving is the New Up-Selling: How to Get on Board

In today’s world of increasing competition, there are two ways to approach the eyewear sale—up-selling and up-serving. Up-selling is the age-old idea of always offering “fries to go with that shake.” The goal? To get customers to buy more and generally increase your sales transaction amount. Tip: To practice up-serving,... more

4 Hottest Women’s Eyewear Trends for Fall 2015

With fall just around the corner, are you getting your eyewear mix ready for the new season? Check out these four key eyewear trends from The Vision Council’s eyecessorize to merchandise a Fall 2015 frame assortment your patients will love. Old-School Fever The disco era is back with a modern... more