Night Driving Dangers

Research points to a number of visual challenges consumers encounter when driving in the dark. That’s especially true with young drivers and older ones. Here are several stats that underscore the importance of this subject, along with a few tips to help you keep patients safe. Tip: Hang up! The... more

Data Security Insights

2017 was a big year for security breaches and cyber crimes, including identity theft. The cost of recovery can be staggering, reports Security Magazine, “and often leads to the shutdown of businesses. “The average cost of recovery from small business data breaches is $36,000,” reports the magazine, “which can lead... more

Key Colors for 2018

Whether it’s about purchasing frames, merchandising them, or communicating with patients, you need to know what colors are hot. To help, here’s a look at two sets of color trends for 2018, as reported by The Pantone Color Institute—a just-released one on “everywhere” colors and an earlier release on fashion-only... more

Neither Rain Nor Sleet…

Mail carriers may come out in all sorts of weather, but patients…not so much. While forecasts aren’t always accurate, tying promotions and staffing to the season’s weather patterns is of value to businesses large and small. In fact, Retail Assist has determined the two biggest factors determining how people shop... more

That’s A Wrap!

Video is hot. And, Shamir is definitely on-trend with its new patient video, ReCreating Perfect Vision. It’s engaging and entertaining, and delivers its vision and lifestyle messaging in fresh, fun segments. Shamir’s timing is perfect, as video is big and getting bigger. So, why should you feature it in your... more