ROR…The New ROI

You know all about return on investment (ROI). But what about your return on relationship (ROR)? The latter is gaining a lot of attention, especially when it comes to measuring the impact of social media and other messages that can’t be tracked by just counting pennies. Why is it so... more

Tech Talk: What ECPs say about blue light

Exposure to blue light is a hot topic. Here we share what several ECPs have to say about harmful blue light, plus what they tell patients about it. Tip: Suggest to patients that they take a little time to explore settings on their digital devices. [stat align="right"]14Just one week of... more

Fun in the Sun

School’s almost out, and children are already spending more time in the sun. Here is important information you can share with parents about sun exposure and their children. Tip: UVB radiation varies over the course of the day, but is strongest between 10 a.m. and 2 p.m. Tell parents to... more

Summer Stylin’

From eyewear trends to fashions on the catwalk, we look at what’s sizzling this summer. Tip: As Vogue puts it, “Color and light are the watchwords for the summer season.” [stat align="right"]$85Men spend an average of $85 a month on accessories and clothing, compared to $75 for women.[/stat] ESSENTIAL EYEWEAR... more

New and Now in Social Media

What’s new in social media? Everything. Here are some of the hottest trends, along with some tips on putting them into practice. Tip: 80% of your content should be relevant to the customer, while 20% can be about your business, products or services. [stat align="right"]2.5Short-term memory appears to have a finite... more