Posts Tagged ‘Business Strategies’

How Lens Menus Help

I’m Rob Szeliga, O.D., and I’m a big proponent of ophthalmic lens menus. In 2005, I founded Spring Hill Eyecare in Spring Hill, TN, where I… more

Staff Training Strategies

I’m Mario Gutierrez, O.D, F.A.A.O, and I founded the San Antonio Vision Source Network in 1991. Besides practicing 40 hours a week at Vision Source Alamo… more

Business Development Strategies

I’m Eric Kaufman, practice manager for Insight Vision Care in Sugarcreek, Ohio, where my dad is the primary owner. We’ve been in practice for 40 years.… more

Social Media: Six Savvy Marketing Strategies

Hopefully you already know this, but marketing and social media go hand in hand. It’s all about leveraging the opportunities that the ever-changing social media landscape… more

In-store Strategies

With online looming ever larger, upgrading the in-store experience isn’t an option. It’s a necessity. On the plus side, there’s a solid payoff for doing so.… more