Posts Tagged ‘Marketing’

That’s A Wrap!

Video is hot. And, Shamir is definitely on-trend with its new patient video, ReCreating Perfect Vision. It’s engaging and entertaining, and delivers its vision and lifestyle… more

What Sells and What Repels in Marketing?

Sell or repel? When Weird Al Yankovic sang “Word Crimes,” he didn’t have optical advertising and marketing in mind. But we do! Let’s face it. We… more

Color Me

You’re accustomed to thinking about color in terms of store décor and product design, but what about in social media and marketing communications? Addressing them even… more

Extending the Experience

Everybody puts their money into communicating with consumers prior to the sale. That’s what advertising and marketing are all about. Equally important, however, is keeping it… more

Go Psycho!

The benefits of psychographics over demographics. They’re both important. However, if you’re like most small businesses, you don’t bring psychographics into play as often as you… more